Our Vision

la-rosa-realty-visionOUR GOAL AS A LEADER IN THE REAL ESTATE INDUSTRY, has been to go beyond the expected; to go against the industry’s Broker-centric models; to go above and beyond the Standards of Excellence.

As a 100% Commission based Company, we recognize the importance of the Agent through Education, Training, Coaching, and Achievement Recognition. This is why we are the fastest growing Privately Owned Real Estate Company in Florida; surpassing Franchised models in Agent Training and Services. Would you rather spend up to 60% in commissions in a Traditional Company OR would you rather earn 100% with a Company dedicated to the growth of your real estate business?

FAMILY + PASSION + GROWTH = 100% SUCCESS. We look forward to helping you achieve YOUR 100%.

Our Why

joe-joinlarosaelvi-joinlarosa“TO CONTINUE TO CHALLENGE THE STATUS QUO and leave a legacy by impacting and changing the Real Estate Industry by becoming the Brand that lives through its mission of helping Agents become more productive and fulfilled in their careers.— Joe La Rosa, CEO/FOUNDER/BROKER

“TO MAKE A DIFFERENCE IN THE WORLD by sharing my knowledge and inspiring others to discover their true potential and through this journey of discovery remind them of the importance of sharing their knowledge with others.— Elvi Hebra, PRESIDENT 


la-rosa-realty-familyFAMILY IS THE MOST IMPORTANT THING IN THE WORLD. The bond which links La Rosa Agents is not that of blood, but one of respect and loyalty. Collectively, we share each other’s goals and values. Together, we are much stronger than we are alone.


la-rosa-realty-passionWE PUT OUR HEARTS, OUR MINDS, OUR SOULS into helping our Agents achieve their dreams and aspirations. Through education, training, coaching and support, our Agents become more productive in their careers, as well as, providing a better quality of life for their families.


la-rosa-realty-growthIN LIFE AND IN YOUR CAREER, if you are not Growing, you are dying. Our Purpose is to assist in identifying each Agent’s unique talent and potential in order to help them obtain their Goals.



Our Locations